Insuring Your Legacy

Bill Willink

Medicare and Long-Term-Care Specialist

Bill is a local and independent insurance agent, specializing in Medicare and Long-Term-Care Insurance. For most of his career, Bill was involved in various social work and ministry positions. His focus was helping individuals who, through various circumstances, found themselves in need of assistance. Ten years ago, Bill left the social work field to pursue a career in insurance. While he changed his career, he did not lose his passion for helping people in need.

Medicare is an area that most everyone finds challenging and difficult to understand, including how and when to enroll, as well as how to avoid lifetime penalties. Long-term-care insurance is also an area that is largely misunderstood, including the fact that 70% of all individuals over the age of 65 will need some type of long-term-care in their lifetime.  

Bill’s approach is to come alongside of his clients and clear up the confusion, by breaking it all down into understandable and manageable steps. For many, this means literally writing down the specific steps and time frames by which a person should act. The most common response from Bill’s clients is great relief knowing that they have made good choices with their insurance coverage.


“My wife retired in June of 2018. We went to Bill for guidance and advice regarding her Medicare options and Social Security benefits. Bill put us on the right path and helped us through the transitional bumps along the way. He truly cares about us and our retirement journey. We highly recommend Bill to anyone entering the legacy years.” – Alan, 55, Holland, MI

“I’ve found my agent for life! I completely trust Bill for my insurance…” – Sharon, 62, Holland, MI

“Thank you for taking the extra time to walk us through this process. I’ll be recommending you to my friends and family.” – Carol, 31, Muskegon, MI

“Now it makes sense! Why don’t other agents explain Medicare so we can understand?” – Don, 67, Caledonia, MI

Bill Willink
The Willink Group, LLC

Ready to get some help?